January 20, 2022
For small business accounting and personal finance, traditional recommender systems, predictive analytics, data-driven insights, and human expert-assisted matchmaking are bringing enormous value. Looking into a crystal ball, we see a future in which the best of machines and humans collaborate to deliver virtual financial guidance to millions of people around the world. Future products and services will utilize their unique strengths to deliver guidance that enables sophisticated, nuanced customer journeys to power prosperity by combining the fast, precise information processing of computers with human flexibility to changing conditions.
This would entail delivering sophisticated, context-based customization and recommendations in natural language, as well as the capacity to dynamically change to assist a small business or consumer in making the optimal decision. Such an AI-driven financial platform might, like human financial advisers, answer inquiries, advocate for one financial strategy over another, and dynamically change suggestions over time based on the customer’s decisions. This technology will come together on an AI-driven expert platform that understands, learns, and adapts to customized consumer demands, far beyond what is feasible with today’s chatbots and virtual agents.
With automated conversational context tracking and switching, insights creation, real-time data systems, and more, the platform will come close to human decision-making, augmented by virtual “live” human specialists. Overall, to provide all clients with the best individualized recommendations possible. This is where a sophisticated AI platform may intuitively know when to request the assistance of an empathic human expert to assist the client in making an informed, data-driven decision. This technology will come together on an AI-driven expert platform that understands, learns, and adapts to customized consumer demands, far beyond what is feasible with today’s chatbots and virtual agents.
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